How to write website copy (the insanely in-depth guide)

So obviously I’m biased, but as a website copywriter, I do think website copy is one of the most important things you can use to build your business. A lot of people honestly prioritise design more than copy, but as somebody who’s been doing this for several years and who works with designers all the […]

How to start a newsletter (that your audience will actually want to read)

a girl reading a newspaper

Ok, be honest – how many of the newsletters in your inbox do you actually read? Yeah. Exactly. If you’re anything like me, your inbox (or promotions tab, whatever) is probably full of emails from newsletters that sounded cool when you signed up, and now clog up your notifications and annoy you when you remember […]