Your guide to all the types of social proof
Probably one of the most important things, not just in copywriting or marketing, is social proof. Social proof is the number one most effective way to build trust with your audience across any type of copy or honestly just anything in your business. You probably would struggle to find any type of business or any […]
11 reasons you should hire a sales page copywriter
Writing a sales page is a much bigger deal than most people realise. I think sales pages can be a really unappreciated aspect of a funnel or something that people kind of leave to last. I also will be honest: there’s a lot of platforms that offered sales page templates for a long time and […]
How to grow your email list
No, email is not dead. Trust me as a copywriter who used to be an email marketer that I have been hearing this for years-people saying that email is dead and no one is gonna use it anymore. But that could not be further from the truth, and as a business, having your email list […]
Should you write your own copy or hire a copywriter?
If we’re all very honest, I think everybody thinks that they can write their own copy when they start a website. And some people can. But some people definitely can’t. Writing your own copy isn’t that easy, especially if you’re not a copywriter and even if you are a copywriter anyone who does this for […]
How to define your ideal client, and then speak (directly) to them
The secret holy grail of having a successful business is understanding your ideal client and being able to speak exactly to them. And this is somewhere where most business owners fall flat because they try to speak to everyone which means that they speak to no one and yes I know that that’s a massive […]
Non-toxic copy: what is an ethical copywriter?
So if you didn’t already, (wbut you should), my whole thing is that I write non-toxic copy. Specifically, I actually do non-toxic conversion copy. I am very happy to say that in 2026 I think that this is becoming a trend and I’ve seen a real rise of people looking for non-toxic copy and ethical […]
What is brand messaging? Literally everything you need to know.
Brand messaging is probably one of the most misunderstood things in business and misvalued things in business It’s so important to absolutely everything to do with marketing with promoting your business with signing clients with working with the right people But it’s also something that people really don’t know that much about A big part […]
7 ways to come up with blog post ideas (that actually convert)
So it looks like everybody started a blog in 2026, which is really cool. However, do you know what’s not cool? Trying to come up with post ideas when you literally don’t know where to start. I’ve been here, my clients have been here. I know that coming up with post topics can be really […]
How to write an about me page that will make your audience obsessed
I am so happy to be writing this post because, in my opinion, an about page is the best page on the website, the most misunderstood page on the website, and the most neglected page on the website. Most about pages are boring, generic, uninspired, or formulaic, and I love writing them and I love […]
Flodesk vs Convertkit: A review from someone who’s used both
Let’s start with my hot tea about choosing an email service provider People make it way harder than it actually needs to be There are a lot of email providers. They will do a lot of different stuff and the reality is unless you are a decent-size business or you have a pretty large following […]
