Your guide to all the types of social proof
Probably one of the most important things, not just in copywriting or marketing, is social proof. Social proof is the number one most effective way to build trust with your audience across any type of copy or honestly just anything in your business. You probably would struggle to find any type of business or any […]
How to define your ideal client, and then speak (directly) to them
The secret holy grail of having a successful business is understanding your ideal client and being able to speak exactly to them. And this is somewhere where most business owners fall flat because they try to speak to everyone which means that they speak to no one and yes I know that that’s a massive […]
What is brand messaging? Literally everything you need to know.
Brand messaging is probably one of the most misunderstood things in business and misvalued things in business It’s so important to absolutely everything to do with marketing with promoting your business with signing clients with working with the right people But it’s also something that people really don’t know that much about A big part […]