So, you have an email list. Now what?
Get an email list, they said. Grow it, they said. It’ll be fun, they said.
But now that you HAVE an email list?
You wish they had ALSO said what the tf you’re supposed to do next.
Because right now?
Your list is just sitting there, costing you time and money, collecting names, and stressing you TF out.
And instead of making you money? It’s making you question everything.
“How do I sell without feeling sleazy?”
“What do I say in my emails?”
“Is once a week too much?”
“What TF even IS a segment?”
the real reason you’re stuck?
When everyone was telling you about how great email marketing was for ROI, they forget to tell you this:
Without a fully custom strategy, specifically designed for YOU and YOUR audience, email is not some magical money making machine.
You’ve heard it a million times: email marketingis THAT girl for making more $$$.
It’s supposed to be the fast, easy way to a thriving, sold-out, vacation-once-a-month business.
So why isn’t your list doing that for you?
(Pick me, I know this one!)
It’s because everything you’ve heard about email marketing?
It was made for someone else’s business.
But your business is custom – which means you need a custom strategy.
A systemized email list that helps you hit YOUR goals and grow your business is what makes email easy.
And all you need is a strategic foundation and a blueprint that’s completely unique to you.
It’s time for your email list to stop stressing you and to start making your life easier.
The only thing standing between you and a streamlined email strategy that brings you leads, sales, and (most importantly) peace, is an unorganized list and a lack of direction.
Let’s fix that.
If you’re:
- Watching your subscribers build up without being tagged or segmented because you don’t actually know what you’re supposed to be doing with them
- Sending random emails whenever you can find the time, without a content strategy, and only getting 3 opens and 1 click after hours of work
- Holding back from growing your list because you KNOW that the bigger it gets, the harder it will be to organize or clean it in the future
- Not even sending emails, (like, at all) even though you have a ton of social media followers you really should be leveraging, because you quite literally just don't know what to say
It’s time you got:
- An easy, systemized tagging and segmentation plan that makes sure you know exactly who’s in your list, what they want, and how to sell to them (without being sleazy)
- A strategic, custom 6–12 month content plan that means you never have to wonder what you should write about, and you’re always ready to hit send on pre-planned emails that work
- An email list that gets you excited - not stressed AF - because you’re confident in what you’re doing, how it’s going to help you hit your goals, and the step-by-step strategy that’s going to get you there
- A full content strategy plan and folder that you can pull from, even on your most uncreative days, so you can FINALLY say good bye to blank page syndrome forever
Introducing
The Velvet Blueprint
$350 USD
The 90-minute strategy session that will give you a custom, step-by-step plan for building a high-value, organized email list that gets you sales, real ROI, and grows your business, your way.
In this 90-minute session, we’ll audit your current list and email strategy, then map out a tailored plan to organize and segment your list based on your unique business goals.
And you’ll walk away with a 6 -12 month content and lead-gen strategy, covering everything from list growth and freebies to content planning and what to actually say in your emails.
No more guesswork, stress, or ignoring the damn problem – it’s time for your email list to finally get off it’s a** and work.
“I feel like a thief, there’s so much value in it!”
“I just received the folder, and I’m so thrilled to start implementing everything! And I just checked all the bonuses and notes in my folder — I’m shocked, Elle needs to raise her prices!
I feel like a thief; there’s so much value in it! Thank you so much, it’s been super helpful!”
— Francesca, Founder of The Creative Moka
LET’S TALK SPECIFICs
Here’s everything you’re getting in your Velvet Blueprint:
- A 90 minute 1:1 strategy session where we'll plan your newsletter, sales sequences, list growth strategy and content for the next 6-12 months
- An audit and review of your current list, freebies, and content strategy
- A step-by-step plan for organizing your current list into strategic tags and segments
- A step-by-step plan for systemizing your tagging and segmentation moving forward to support your business goals
- A strategy plan for creating and scheduling your content for the next 6-12 months (with templates and a content swipe)
- 30 days of email support post-strategy session to ask any questions
- A couple of extra hot bonuses to help you with SEO and writing your site…👀
How It Works:
Wait – Did Someone Say Bonus?
Oh yeah, that was me 🙂
Because not only will you get everything included in the Velvet Blueprint – you’ll also get:
Bonus No. 1
An email content planning swipe file
To give you email ideas for the next twelve months (goodbye writer’s block, hello email marketer in the making)
Bonus No. 2
A swipe file of tried-and-tested subject line formulas
So you can always find an irresistibly juicy line to get your subscribers to open your emails
Little Miss Email Marketer:
Hi, I’m Elle, and I think the worst part of running a business is constantly wondering what you’re supposed to do next – which is why I’m going to help you skip that part.
I’ve been writing copy for years for every type of business you can think of – from tiny startups and solopreneurs, all the way to big names like Linktree and Forbes Advisor.
And the one thing that I can tell you is always true?
One size fits no one.
Every business is unique – just like their audiences.
Which is why all the email advice out there feels so overwhelming, and doesn’t work half the time – it’s not made for you.
You need to have a strategy and an action plan that is completely tailored to YOU and your audience.
And you deserve to have an email list that helps you meet your goals – because that random tech bro talking a big game about 13 emails a day? Yeah, they don’t want what you want.
And as both a certified copywriter and girl’s girl (wdym, ofc that’s a thing!) I consider it my duty to help you cut through the bullsh*t and finally get the business you deserve.
I think it’s time that you turned email into what it should be – a fun, stress-free part of your business that makes everything 100% easier and actually gets you excited to market to your audience.
Because when you get your email marketing strategy down, you get:
“She Is An Amazing Copywriter!”
“She was able to consistently deliver. What I mean by deliver – her emails have gotten us sales! I just kept seeing the email pop up – you got a new sale, you got a new sale, you got a new sale!
If you’re thinking about working with someone who can help you with copywriting – she’s the girl! I’m telling you – reach out to Elle!”
Julbert Abraham – Founder of AGM
Email Strategy (But Make It Easy)
You’re already working way too hard as a business owner to have a stressful, wasting-your-money-and-time email list on your mind.
Which is why this strategy session? NOT going to take up your time and money.
I’ve specifically designed the Velvet Blueprint to be as easy as possible – because the last thing you need is something that’s more work.
After you book your session, you’ll be able to schedule a 90-minute slot on my calendar.
After that, you just need to fill in a quick questionnaire 48 hours before our call – and then, you know what? You’re done.
Now you can sit back, relax, look forward to the best call of your life, and start writing a bucket list of all the things you’re gonna do now that your email list has stopped being a stress-list.
Wondering if you’ve met your match?
The Velvet Review is perfect for you if you:
- Already have a growing email list but haven’t really taken the organization part seriously yet
- Don’t know how to grow the audience you have into a profitable email list
- Have subscribers, but you never email them, and they’re all just sitting there, (impatiently) waiting for you to come say hi
- Don’t know what to write in your emails and blank-page syndrome is driving you crazy - but you’re not ready to hire an email copywriter
But it’s maybe not great for you if you:
- Have a 10K+ list that has never been segmented or tagged (this can be fixed, but it might take a little longer than 90 minutes!)
- Are brand new to business and don’t have any subscribers or an audience (a one-hour consultation would be better for you instead!)
- Just want to hand off the whole email marketing thing to someone else (because then you could just hire me to write your emails instead)
“This was my first time working with a copywriter and I’m so glad I did!”
“The experience was easy and I felt fully supported throughout. She also helped me dig deep to understand what I needed to communicate. She’s so skilled in this.!”
I really had a great experience and she provided sooo much relief. I was feeling incredibly stressed about copy, and hiring her allowed me to focus on other tasks that are within my zone of genius. When I am able to hire again, I am going right back to Elle!”
Teri, Founder of Lovely Days Collective
That high-ROI, super-successful list everyone’s always telling you about? Totally possible.
You just need the strategy, the direction, and the blueprint to get there – built for you, and you specifically.
And I can’t wait to talk more about your bespoke new strategy over in your Velvet Blueprint.
Q&A
The FAQs
Will you be able to work with my Email Service Provider?
I’ve worked with multiple ESPs with different clients (ConvertKit, Flodesk, Mailchimp, MailerLite), and you’ll tell me before our call who you’re with. A lot of our strategies are universal across ESPs, though—because these are frameworks that have been tried and tested, and we focus on your subscribers, not just the tech.
Will I be able to implement the strategies you help me develop, on my own?
We’ll put together a plan that makes sense for you, your goals, and your timeline—so you can follow it at your own pace. You also get 30 days of support from me to answer any of your questions. Plus, you can book a 1:1 anytime after your Blueprint at 50% off if you have more questions or need clarity as you implement.
And if you really don’t have the time to implement—or just want a little extra help—you can book me to set things up for you or even hire me on retainer to manage your emails.
What do I need to have ready before the call?
Everything I’ll need to know before the call will be answered when you fill out your questionnaire – but I love that you’re two steps ahead!
You’ll need to have some basic information about your ESP, your current strategy for tagging and segmentation, how you’ve been growing your list so far, and it’s also a good idea to think about your business goals ahead of our call.
